While it is never advisable to primarily focus on going viral when it comes to video marketing, the term itself has exploded recently that it is hard for any business owner or marketer to avoid. We are now hearing things like 5 billion videos are being watched on YouTube on a daily basis, videos on landing pages have increased conversions by 80%, social videos generate 1200% more shares than images and text combined and 80% of people recall an advert that they have seen online in the past 30 days.
Those are pretty impressive stats and if that’s the case, it makes sense to be abreast with the latest video marketing practices to ensure that your campaign reaches your goals and propels your business forward. In this read, we are going to give you a few tips to help you make sure that you publish inspiring, compelling and helpful videos online.
Focus on The Story and Not The Sale
This is perhaps one of the biggest mistakes that businesses make. Actively selling their products and services through video which is very annoying and actually makes customers go away. Rather than being salesy, you should centre your videos around a story. Keep in mind that the same rules of written content marketing apply in video marketing as well. The value you give your potential and existing customers is what matters.
You’ll want to aim at appealing the hidden desires and needs of your audience. If you are scared of losing leads, you can always have a relevant and strategic call to action with a tracked URL at the end of your post. However, ensure that it fits into your story.
Make Your Video Short and Good
Many people tend to click away from a video after 10 seconds. As such, you want to ensure that yours is short and straight to the point. Get to the grit of the story and manage expectations from the onset (often between the first 5 and 10 seconds).
You should try and grab the attention of your viewers by asking questions and utilising teasers. Make sure that your video instantly conveys its value and give the answer to what every viewer asks ‘why should I watch this video?’ Should they watch because it’s entertaining, inspiring or educational?
Don’t Be Boring, Incorporate Humour
According to the social media manager at Cisco, Tim Washer, people in the corporate world tend to be serious and say that comedy doesn’t belong in such a domain. However, if it can help get your point across in an economical and efficient manner, why shy away from it?
It is always best to know what your audience wants. Most people like to feel enlightened, get out of their normal routines and briefly forget about their reality. Everyone likes to laugh and if you can incorporate comedy in your content, the better. Caption writing helps you get into open mode, where you are having fun, playful and relaxed. The more you can get into this mode, the more you will find yourself coming up with new and fresh ideas.
Optimise Your Videos For Search Engine Optimisation (SEO)
There are many things you can do to make sure that your videos are easy to find on the search engines. One of those things is to ensure they are properly optimised for the search engine. Before uploading to any social media site, ensure that the video is hosted on your domain. Ideally, you’ll want to enable embedding as it will increase the chances of getting inbound marketing links. As for sharing in social media, ensure you do so in the most actively used platforms such as Instagram, Twitter, and Facebook.
When it comes to search engine optimisation for videos, descriptions are everything. That is because they allow the search engines’ bots to make sense of your video and comprehend what it entails.
If making video marketing campaigns is something that appeals to you, you should take a look at Stopgap for their latest available marketing manager jobs.