There are many factors to consider when choosing background music for your shop. If you want to ensure your customers are happy and ready to buy, you need to think carefully about your choices.
Background music in shops has a history dating back to the 1920s. In the century since, extensive research has been done on the best and worst ways to utilise music as part of the shopping experience. Here are some more aspects to consider:
Customers may be the priority, but your staff will spend their days listening to your background music. You cannot run your business without them, so you need to ensure the music is at least something they can bear, or, preferably, something that encourages productivity.
2. Overhead messaging
You may have a sound system to address your customers. This is particularly useful in somewhere large like a department store, where it can help direct customers to a desired area. If you are making overhead announcements, you want them to be able to integrate with your music. Make sure your announcer has an engaging professional voice that people are likely to follow.
3. Full experience
There has been research that proves background music affects a customer’s whole shopping experience. That means it can influence every other part of their behaviour whilst in your store. It must work with the other parts of your in store media, such as the digital screens, like those offered by moodmedia.co.uk/in-store-media. Every aspect of your musical choice can bring a different effect to the table.
One factor that varies depending on the type of shop and customer is genre. Classical music is best used in higher-end stores, such as those selling expensive wine. If you are selling clothing and equipment for sportsmen, you probably want something louder and with a beat, the sort of music you could listen to when exercising.
Reactions to the volume of your music may vary depending on the customer age. Research suggests that younger people prefer louder music and older people prefer it softer. Again, it is about considering your target audience.
Tempo, or speed of the music, can change the speed with which customers move through the store. Slow music encourages browsing, whilst fast music can help keep traffic flowing at busier times of the day.