Persaingan organisasi bisnis pada era globalisasi ini membutuhkan adanya proses analisa bisnis yang cepat dan tepat dengan dukungan penerapan teknologi informasi. Attributable to the fact that Electrolux has been very successful for the last ninety years of its managerial expertise there’s a high risk that its core capabilities won’t change, therefore the company might instead adopt core rigidities. In such a scenario, managers take as a right the outdated success of their organization. This is without doubt one of the reasons that strategic drift could occur for Electrolux. Moreover, strategic drift may happen because of the misplaced of relationships with the company’s suppliers and prospects which is able to have an effect on Electrolux product development processes.
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